Spotify Discovery Mode

Identity Music has had the pleasure of being one of the distributors with early access to Spotify Discovery Mode during the testing phase.

What is Spotify Discovery Mode?

Discovery Mode is a marketing tool that helps your music get heard when audiences are most open to discovery. Artists and labels identify songs that are a priority for them, and our system will add that signal to the algorithms that determine personalized listening sessions. But it only works if fans love it too. When a listener isn’t engaging with a song, we take that as a sign that it’s not resonating and pull back on recommending it to similar listeners. It’s all about harmony.

In early testing, Identity Music's artists that have used Discovery Mode have seen a lift in overall Spotify monthly listeners!

Identity Music has been working closely with artists to assess whether Discovery Mode would be suitable for them and would support their development across Spotify. Despite Discovery Mode still being in an early testing stage, we have had a high rate of success with our musicians that have been entering their releases into the program. Everyone here at Identity Music has extremely high hopes for the future of Discovery Mode. For many artists that we work with, Spotify Discovery Mode has boosted their monthly listeners, track saves & playlist placements as well as their Radio & Autoplay Streams.

NEOLUX

I am the Storyteller and Hardstyle is my language.

Neolux is an independent hardstyle dance producer from Romania. Neolux creates heavy dancefloor-oriented music focusing on storytelling and atmosphere, making use of plenty of orchestral sections blended with synthesizers and distorted drums and drones.

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What Is The Cost For Spotify Discovery Mode?

There is no upfront cost for this service. Instead, Spotify will take an additional 30% of streaming revenue from their current cut for any streams boosted using this new feature from Radio and Autoplay situations. Any streams from your catalogue beyond these sources, such as streams from your own playlists, or directly from your artist homepage, will not be affected by this 30% reduction in streaming revenue.

RVDY

Electronic, Experimental, Energetic.

delivers electronic & cinematic sounds by fusing drum&bass, dubstep & electro with rock, heavy metal & cinematic/orchestral music, in the pursuit of the ultimate futuristic soundtrack.

RVDY'S THOUGHTS ON DISCOVERY MODE

"Discovery mode has helped me reach new people and boosted my streams, all of that for no additional cost or effort on my part, and that alone makes it a great feature"

- RVDY

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What Do I Need To Be Considered Eligible?

You need to be a signed client of Identity Music!
A track must:

  • Be live on Spotify for 30 days

  • Have at least 1 stream from Radio / Autoplay sources